Ok ok, not the concept, but the actual word… “monetisation”. The whole Web 2.0 movement, and now publishers, repeatedly complain about poor monetisation, or proclaim new monetisation strategies, or compare thoughts on monitising content, or how to monetise users.
Let’s get things straight. All we are talking about is revenue. Plain and simple. Can you imagine the owner of the local cornershop talking about the monetisation potential of his stock?
(And yes, I know that I am often the worse villain).
Ok. Mini rant over with. Sorry…