About
Founded in 2006 by a team of digital natives, Idio is an interactive marketing platform that helps forward-thinking companies future-proof their marketing activities.
Our unique skill-set combines a range of approaches and processes, most notably Customer Relationship Management, Relationship Marketing, Content Marketing, Customer Insight and Business Intelligence. This gives us a unique perspective on the transforming media landscape.
The Problem
The business arena is now digital, always on, and transparent. Consumers are empowered, marketing-savvy,vocal, and connected. Traditional marketing methods are becoming less and less effective, but many new marketing methods do not fit the existing paradigms of business operations. Renting audience attention through paid media is becoming less economically viable, as earning customer relationships deliver better commercial returns.
The Solution
Idio delivers Conversational Marketing Automation, enabling major brands to understand and talk with millions of people on an individual basis and in real time. Idio personalizes the experience across web, social, email, and mobile channels based on their behavioural and social context. This cloud-based solution dramaticallyincreases engagement, conversion and retention whilst reducing expert involvement and manual effort inplanning, building, and measuring commercially-valuable customer journeys.
To go beyond the talk, and be introduced to our management team, click here, or have a read of our Solutions pages.
Our Background
Founded in 2006, by two graduates from Warwick Business School, idio Ltd first launched a consumer-facing personalised music magazine, www.idiomag.com, to demonstrate the potential in our approach. This picked up a lot of press coverage and hundreds of thousands of users. Importantly, it proved the user value (relevant content and seamless user experience), and business value (more engaged users, higher advertising click-through, detailed customer data), and so we rebuilt the architecture into a multi-tenant platform for licence to brands looking to adopt a data-driven approach to content marketing.
We have grown organically, delivering valuable solutions to our customers and investing heavily in research and development. In early 2011, we acquired thrudigital, to double the size of our engineering team.
Our Future
We have a vision to “power the perfect conversation”. This involves building a very deep understanding of the unique context of every person, in near real-time, and a deep understanding of the content (potential messages) that can be sent to every person. By delivering a seamless customer experience where every user receives the right content in the right way, our clients increase the reach and conversion of their digital marketing activities.
We are hiring to increase the depth and breadth of our engineering team, as we look to expand our platform over the next year.