idio Platform

What we see

We see a marketplace in transition, as publishers and brands scramble to make sense of the shifted balance of power. Customers now have authoritative and public voices, brands have the opportunity to circumvent the traditional media process and speak. We have summarised this in our Key Ideas.

How we work

We focus on improving and extending our core platform rather than building bespoke systems for each client. We do not try and replace existing systems that work for you, But help them to work more effectively, by allowing them to talk to each other. Our primary objective is to deliver on the long-held dream of a fly-by-wire organisation, where content and data flows freely and enables management to make efficient and effective decisions.

We work best when allowed to iterate, using multiple development sprints to achieve the objective. This allows us to create and use interaction data to optimise and improve the processes involved.

Our technological approach

We do not try and create a proprietary solution to every problem our clients face. Wherever possible we stand on the shoulders of giants to deliver better and faster-to-market solutions, as well as integrating with current technology stacks in the client infrastructure.

Our core architecture is a robust multi-tenant platform, which ensures our focus stays on continually improving and optimising the very system on which our clients are building their businesses. We use Amazon Web Services to cloud-host our deployments, and Rightscale to manage the process.

Commercial Model

When considering a technology purchase, one of the key aspects is the total cost of ownership. Not the initial setup fee, and not just the vendor charges, but the entire impact on your budget. We aim to provide completely transparent costings, usually following the form of a setup fee and ongoing monthly license. Included in the monthly license is a basic support and maintenance package, and any additional costs (such as consultancy or reporting) are minimal and itemised. When compared to other methods of achieving the same business results, we believe we stand out from the crowd. Give us a call to find out more.