What we think
We regularly wax lyrical about customer experience, content marketing, CRM, and all things real-time, personalized, or cross-channel. Comments welcome.
May 3rd, 2012
by Dini Muana
Implementing inbound marketing and having a multiple channel strategy plan is all well and good, however, are you keeping track of the details? Analyzing the data from content and marketing to see how it is responding with customers is very important. This crucial data from analytics is something every online marketer needs to keep track of.
Using customer-centric data
Analytical tools are abundant online, some ranging from free to a monthly subscription. Of course, idio offers analytical tools for multi-channel brands, so data from all different kinds of platforms can be carefully tracked to see if they’re doing their job. However, all analytic tools also need a very key ingredient to work: they need to be customer-centric.
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April 25th, 2012
by Dini Muana
What is Disintermediation?
Where the ‘middleman’ or intermediary used to exist conveniently between client and third party, there is now a new gap-filler that’s changing advertising agency businesses. The internet is the main proponent of this disintermediation, as people become aware of and do go to direct sources for services or products online. When I buy a single from iTunes, or book Marrakech from Flybe, or book my own insurance…that’s what disintermediation looks like.
April 24th, 2012
by Dini Muana
With marketing, content distribution, and customer experience rapidly all going online, content managers and marketing teams need a streamlined service which lets them do everything all in one space, instead of tabbing through different pieces of software which won’t talk to one another, or integrate with one another. Most departments have some sort of content marketing software in place, but, they are still relatively new and aren’t quite up to par to what everyone needs. Alternatively, most people don’t understand the need to have everything integrated and work seamlessly. Any content marketing software should have at least four different levels of seamless integration: web content, analytics, customer relationship, and automation. All of these play a big role in today’s content marketing and must work together in order to have a successful marketing campaign. While it is good to know that all these play an integral role to your marketing, how exactly do they work?
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April 23rd, 2012
by Jonny Rose
The Big Business Behind Big Data – Wednesday April 25th 6.30pm, White Bear Yard, Clerkenwell
James Griffin (Idio, CTO)
Idio’s platform analyses the behavioural, social and CRM data of millions of consumers on a daily basis to enable companies to deliver personalised content experiences across all of their digital channels – so we like to think we know a little bit about Big Data!
As such then, it is with great pleasure then that we announce that James ‘Griff’ Griffin, Idio CTO, will be speaking on ‘The Big Business Behind Big Data’ for General Assembly (London) this Weds at White Bear Yard, Clerkenwell.
Griff has recently written an article for popular contrarian tech-journal ‘The Kernel’ which served to give a helpful introduction to Big Data. Wednesday’s lecture will develop these themes, including:
- The history of Big Data
- Notable individuals in the field
- Current Big Data technologies
- Current case studies of successful business applications
- Predictions for Big Data’s applications in the future
Tickets and information for ‘The Big Business Behind Big Data’ can be found here.
April 12th, 2012
by Dini Muana
Rearden's Travel App
The Rearden Commerce‘s services are found on different platforms, such as the Chase Ultimate Rewards Program and even American Express AXIOM service. The company offers apps and content capabilities that allow transactions across travel, procurement and finance sectors. However, Rearden wishes to go further and make their e-commerce services provide more personalized content in order to talk to consumers even more directly – without the hassle of translating all the data and analysis results.
Rearden’s VP of analytics, Steve Bernstein, has been utilizing the data collected from Rearden’s Deem e-commerce service in order to translate data from traveler services as a means towards consumer personalization.
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