What we think
We regularly wax lyrical about customer experience, content marketing, CRM, and all things real-time, personalized, or cross-channel. Comments welcome.
January 19th, 2012
by Dini Muana
Customer experience should be a top priority for any business, big or small. Indeed many of the largest brands in the world now consider it their primary point of differentiation. Some of the best – and easiest – tactics can turn first-timers into loyal customers. Forrester has outlined three top trends from 2011, all of which are explained in the below video. However, what exactly do they mean to a business? And why should anyone care? Here are the basics to consider:
January 18th, 2012
by Dini Muana
Coca-Cola is betting everything on content marketing, which is increasingly becoming a major factor in marketing strategies for companies. And even though it is gaining traction, many companies haven’t yet realized the power of content marketing for their own business. However, with a big name like Coca-Cola starting to shift their marketing strategy toward content, other slow adopters will likely follow.
January 17th, 2012
by Dini Muana
John Wanamaker famously remarked:
Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.
Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.
January 10th, 2012
by Andrew Davies
“Content is king” is an often heard motto in marketing, especially when dealing with it online. In particular, content marketing is using content–usually articles or blog posts–to build your brand and image online, attracting potential customers or clients. While some may not see any point in content marketing, it should factor largely into any marketing campaign. Why should you care about content in marketing? Here’s why:
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January 5th, 2012
by Andrew Davies
Initially formed out of the innovators within the Customer Relationship Management industry, Customer Experience Management is a discipline which attempts to manage all customer touchpoints, and move the customer from a state of satisfaction, to loyalty, and eventually to advocacy. In the last 5 years it has become an increasingly important aspect of marketing, as companies differentiate not just on product and service, but on the overall experience they deliver.
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