idio Platform

If the murmurings on the interwebs are to be believed, middle-American basket-weavers’ favourite new blogging platform – yes, Pinterest – is driving more referral traffic than Google Plus, Linkedin and Youtube combined! For those who are unfamiliar with Pinterest, it is a rapidly-growing  social network with a very simple premise: users share (or, ‘pin’) photos [...]

Every week without fail, I guarantee you’ll find brands doing something like this in your social streams: For far too long, agencies – who have secured the dubious honour of comandeering client Facebook pages – have used unimaginative weekly competitions (with uninspired prizes), to reach their engagement KPi’s for the month (i.e. get 5,000 more [...]

Creating content of all shapes and forms with a marketing team can feel a bit stressful, especially with so many different avenues of content a business can take–all of which require a certain skill of writing proficiency and research. Instead of hiring on a marketing professional or putting even more stress on your marketing team, [...]

Felix Velarde is Founder and Managing Director of leading eCRM strategy company, Underwired, and he is also the Course Leader for eCRM at the Institute of Digital and Direct Marketing. We caught up with Felix recently after our January Brand Breakfast, at which he was a speaker. Here are the key points: On eCRM Customer engagement [...]

There is a lot of talk about content marketing, as it is: Becoming an integral part of any CMO’s strategy Making businesses make the shift from traditional advertising to content marketing Starting to give a higher return of investment (ROI) than traditional ways. While everyone can talk about the positives about content marketing, what about [...]