idio Platform

Implementing inbound marketing and having a multiple channel strategy plan is all well and good, however, are you keeping track of the details? Analyzing the data from content and marketing to see how it is responding with customers is very important. This crucial data from analytics is something every online marketer needs to keep track [...]

With marketing, content distribution, and customer experience rapidly all going online, content managers and marketing teams need a streamlined service which lets them do everything all in one space, instead of tabbing through different pieces of software which won’t talk to one another, or integrate with one another. Most departments have some sort of content [...]

Some time ago, Hubspot published a report on the state of inbound marketing that suggests companies that blog, get more consistent sales. The survey found that from the 231 marketers involved with the report, those that blog frequently were the ones who kept a more consistent hold on customer acquisition. Businesses that spend 50% or [...]

Jetsetter has gone from just marketing and selling trips, to adding a little something extra. Jetsetter is now doing promotional sales of Norah Jones’ “Travellin’ On” straight from their online travel magazine. This is a great example of how companies can step above and beyond their stretegy framework without compromising core brand values. The slickness of [...]

At Idio, we’re always looking out for great examples of content marketing, and we love American Express’ Open Forum. Content Marketing to attract small business owners For those of you who aren’t aware (shame on you, it’s been around since 2007!), OPEN Forum is an online resource and social networking hub for small-business owners and [...]