idio Platform

idio are pleased to be part of the team behind the new iAd for Guinness, reputed to be the largest campaign so far in Europe, for it’s “more life in the dark” message. TMW created the campaign as part of their ongoing digital marketing remit. Paul Cornell, marketing manager, for Guinness at Diageo GB, explains: [...]

This is part of the Top iPad Applications for News As News Corps.’s exclusive ‘iPad only’ newspaper app, The Daily is backed up by a $30 million investment. The team behind it is comprised of 100 newsroom workers, with the monumental task of churning out 100 pages worth of original content every day.

In a recent post about publishing being about artefacts and access, I suggested that magazines were living in false hope regarding the iPad. Many of the apps we have seen (and we have played with a lot: see our Top iPad Applications for Magazines series), are focused on creating very visually-interesting artefacts, rather than delivering [...]

I was listening to a video interview with Stevie Spring last week on The Media Briefing, and something she said jumped out at me: “There will always be a place for the printed artefact… we are slowly entering an ecosystem where some content is temporary, that you just want to access, and some content is more permanent, [...]

This is part of the Top Magazine iPad series We move on with the Top iPad magazine app reviews to include newer releases that, in many ways, trump bigger name apps in functionality and ingenuity. The Knot is a wedding magazine that has been very ambitious in its digital services in helping brides and families plan their [...]