Creating content of all shapes and forms with a marketing team can feel a bit stressful, especially with so many different avenues of content a business can take–all of which require a certain skill of writing proficiency and research. Instead of hiring on a marketing professional or putting even more stress on your marketing team, [...]
Archive for Journalism
In the Developing The Data Story seminar at news:rw last Friday, Professor Paul Bradshaw took the audience through the history of journalism and how it has adapted over the last decade to surmount several technological barriers.
Content farms have their advocates and naysayers, but regardless of which camp you fall in, it’s undeniable that they’ve rooted themselves into the business model of publishers and agencies. Reading Andrew Kaufman’s post on his experience as a former content farmhand, I picked up on a few key points (it’s a pretty long article) worth [...]
At the AOP Digital Publishing awards, well-established sites owned by major publishing groups such as Guardian News & Media, Telegraph Media Group, IPC Media and ITV, compete with each other and new entrants for recognition by the industry. The awards have been running for 10 years, with individuals, teams, publications and companies recognised and rewarded for [...]
‘What is journalism?’ is probably a very elementary but necessary question to ask right now. In the olden times of pre-2000, what made it easy for people to distinguish between respected journalists and ‘filler’ journalists used to be the sheer quality of reporting they delivered; solid investigations, probing questions and impressive sources. Today, the nature [...]