Complementary Technology Partners

Idio integrates with a range of technology partners, in order to increase the value of the combined offering.

Idio does not advocate a “rip-and-replace” procedure with most new projects, but works with incumbent providers and new partners required by the client. These partners include the following:

  • Email Service Providers (ESPs)
  • Social Media Management Tools (SMMs)
  • Web Content Management Systems (WCMs)
  • CRM Systems (CRMs)
  • Marketing Automation Systems
  • Web Analytics Suites
  • Annotation Engines

The primary value-add is that can power completely personalized content recommendations through ESPs, SMMs, WCMs, and link this personalization and analytics through to the client’s CRM. This significantly enhances the value to the client, by ensuring that every consumer touchpoint is powered by the same decisioning and content hub: a seamless cross-channel experience.

The semantic, social, and behavioural data that Idio gathers from each channel is used to strengthen the CRM and nuturing programmes.

Idio offers clients and prospects pre-existing integrations with complementary technology partners via an application marketplace. If you are interested in joining this list, and delivering completely personalized, timely, cross-channel content to every person, please fill in the contact form opposite and let’s chat!