idio Platform

Idio gives you a robust platform for curating external sources, delivering personalized, multi-channel content, and building deep customer profiles. We help you achieve your client’s aims.

Publishing relevant and insightful content is one of the most effective ways of attracting, retaining, and building insight about customers online. There is a huge wealth of content online already created by your client, their community, independent experts, and idio helps brands sort through it, license the best and curate the rest, and republish it to maximum effect as part of a brand content strategy. Full moderation controls (and moderation staff) are available to protect your brand and tools to push various types of content to multiple web and social media destinations.

Whichever channel you are using, content will be the life-blood of your campaign. Whether it is a status update, a blog post or a video, all count as ‘content’ and it is this that powers your client’s online presence.

How much more helpful would it be then, if you could give consumers the content they want when they want it on the right channel that they want it?  Instead of a ‘one size fits all’ strategy, aggregate in-house and external content relevant to your client’s needs and allow customer interactions to dictate which content they receive. That way you’re providing a constant stream of relevant content that keeps customers returning over and over again, improves SEO rankings, builds community around the brand and moves customers closer and closer to the purchasing point. More importantly, you now have a marketing strategy that keeps your clients happy.

Here are the functions our platform can provide for your clients:

Content sourcing and curation

Our platform automatically sources, aggregates and curates content from potentially thousands of sources. Content can be selected and distributed completely automatically or with a layer of manual moderation and authoring. You are able to easily create channels of high-value content to deliver to your customers in real-time.

Personalization

By employing a number of analytics techniques – including semantic analysis of text and Web analytics – our platform is able to extract very granular meaning from content. idio’s platform also builds a profile of each user’s tastes, by looking at what they read and what they share. Each piece of content is then specifically targeted at the customers who will find it most engaging.

Multi-channel, real-time engagement

The idio platform doesn’t just publish content on the Web, it uses intelligent content decisioning to communicate with customers via whichever channels they are most receptive to: Facebook, Twitter, mobile, email, or any other channel you use to communicate. Customers are far more likely to respond to outbound marketing when it arrives through their preferred channel at a time which suits them, driving traffic to your site and influencing customers more effectively.

Insight and analytics

By semantically analysing text the idio platform gains a genuine understanding of what each piece of content is actually about. Not only that, but the same metrics can be applied to content which a customer reads, re-tweets or posts on Facebook. By collating that data you can see exactly what your customer base’s interests are, which pieces of content are likely to draw them in, and predict how effective a particular feature will be in leading to conversions.