idio Platform

idio helps you build authority with your target market, identify and qualify prospects, and generate actionable insight. Our technology helps you break down internal content and data silos, and deliver the right content, to the right customer, on the right channel, at the right time.

Providing a valuable content service to your market is a key way of attracting potential customers. Whether you want to identify and qualify prospects from the content they view, build additional CRM data, or curate and republish existing sources, idio has a robust approach to capitalise on the huge growth in digital content.

Join the dots between Content and Customer Data

By structuring content and customer data across multiple systems using the same metadata dimensions, we deliver marketing automation and analytics products that deliver the right content, to the right customer, at the right time, on the right channel. This helps our clients build authority in their market and generate insight about their customers. Our core proposition is a process we call ‘Content Decision Management’, which uses semantic extraction and other content analytics approaches to build a robust taxonomy for all enterprise content and customer data. This enables our decision engine to deliver the right content to the right customer, at the right time, and on the right channel. And our Engagement Analytics engine tracks all interactions to improve the process.

Automate your Content Marketing

Publishing relevant and insightful content is one of the most effective ways of attracting and retaining new customers online. There is a huge wealth of content online already created by your community, other communities, and independent experts, and idio helps brands sort through it, license the best and curate the rest, and republish it to maximum effect as part of a brand content strategy. Full moderation controls (and moderation staff) are available to protect your brand and tools to push various types of content to multiple web and social media destinations.

Editorial & Community Management

By aggregating content from a variety of sources, including social media sources, newswires, and your archive, idio’s Editorial Dashboard creates a single view of breaking stories which are semantically analysed to create threads and groups of stories across sources. Additional analysis includes influence and trending status to help highlight key leads. Bespoke filters help float the most relevant stories, sources, and experts for your editorial staff, and help to reduce costs, increase the speed of research and reaction to new stories, and to find stories that would have passed under the radar previously. The dashboard is integrated into the major social platforms, so that you can push out to Facebook and Twitter directly, and also identify an interesting audience for your content. Moderation and editorial services are available if you wish to outsource this function.

Create valuable Customer Insight

By analysing the public profiles of your customers and audience, and their interactions, idio helps you derive detailed knowledge about preferences and behaviour that can be immediately logged to brand CRM to improve future customer interactions.