idio Platform

idio helps you attract, engage, and convert your audience into customers, by delivering personalized content marketing across multiple channels.

All companies are now media companies. Whether you want to improve the insight you generate from external content, curate existing sources, or analyse the interactions with your content, idio has a robust approach to capitalise on the huge growth in digital content.

Automate your Content Marketing (eCRM)

Publishing relevant and insightful content is one of the most effective ways of attracting and retaining new customers online. There is a huge wealth of content online already created by your community, other communities, and independent experts, and idio helps brands sort through it, license the best and curate the rest, and republish it to maximum effect as part of a brand content strategy. Full moderation controls (and moderation staff) are available to protect your brand and tools to push various types of content to multiple web and social media destinations.

Editorial & Community Management

By aggregating content from a variety of sources, including social media sources, newswires, and your archive, idio’s Editorial Dashboard creates a single view of breaking stories which are semantically analysed to create threads and groups of stories across sources. Additional analysis includes influence and trending status to help highlight key leads. Bespoke filters help float the most relevant stories, sources, and experts for your editorial staff, and help to reduce costs, increase the speed of research and reaction to new stories, and to find stories that would have passed under the radar previously. The dashboard is integrated into the major social platforms, so that you can push out to Facebook and Twitter directly, and also identify an interesting audience for your content. Moderation and editorial services are available if you wish to outsource this function.

Create valuable Customer Insight

By analysing the public profiles of your customers and audience, and their interactions, idio helps you derive detailed knowledge about preferences and behaviour that can be immediately logged to brand CRM to improve future customer interactions.