idio Platform

We offer a range of solutions for real problems that face brands and publishers. Click to read more about what we offer for your industry, see some case studies, or read on below for the fundamentals of our operating model.

Content is a powerful tool

Building a well-structured archive of quality, relevant content is vital to the next generation of digital business. This includes internal assets such as marketing resources, technical sales documentation, customer service articles and news & commentary, as well as external assets such as syndicated news and reviews, community generated commentary, and curated social media conversations. When used properly, and interlinked, these assets attract new customers via search and social recommendation, help solve the problems of current customers, build ongoing relationships, and establish a strong brand reputation.

However, in most organisations a huge number of unstructured and disconnected archives exist, meaning that these content assets are not utilised often enough or effectively enough, and do not maximise the organisations end goals.

Customer-centricity is a competitive advantage

In a world where customers are vociferous and visible, monitoring for specific customer opinion, reputation management, product improvement, and marketing opportunity is vital. Even if you are not doing it, you can be sure your competitors soon will be. Being truly customer centric means that not only will you be listening and responding to customers, but will make the effort to integrate systems so that internal and external communications are spread quickly to all departments, and that each customer receives a truly unique service.

Blended content strategies are the future

You might have focused entirely on expensive origination of content, and that is the most valuable element of the publishing spectrum. But instead of competing with lower cost publishers, shouldn’t you be including curating external content, encouraging community authoring, and linking to external sources of note, so that you become the authoritative gateway to your domain of interest?

Monetise the audience, not the content

The packaging is no longer as relevant. Selling a format, whether book, magazine, or newspaper, no longer works, because content is abundant, and often freely available outside of that format. You must focus on winning customer attention, and then monetising that audience using a data-driven approach.

Automation is vital

With the deluge of content and interaction data that is created through digital channels, robust systems must be deployed to enable sound business management and decisioning. Most would agree that trying to address the sheer volume of conversations, segmentation creation, and reporting requirements from a manual process would be crazy. And yet, many companies are betting their future on a poorly integrated set of tools, which require considerable administration and manual decisions as information is passed (or more usually, NOT passed) from analytics, to advertising, to marketing automation, to customer support, to product development.

The cloud is the future

For many people, this argument is over. The reign of bloated, highly expensive, installed software is coming to an end. The cloud delivers immediacy, scalability, efficiency and flexibility. It means most technology projects have a much smaller upfront cost, do not require hardware, can be managed and supported remotely, and can be quickly scaled as the need arises.

Build vs Buy is beaten by “Both”

Many of our clients have the option to build rather than buy. By not re-inventing the wheel, and using open and free technologies and services wherever possible, we create a “both” option that stands out. It doesn’t require extensive retooling, expensive hardware, and a 10 year ROI plan. You can try it at a small level, and see the results. And you can integrate it with current systems, so it doesn’t create additional disruption. And you can build on top of it.

The obvious benefit is that the decisioning algorithms have been developed, the analytics engine has been tested, the scalability has been managed, the user journeys have been planned, and the concept has been made a reality. It just works.