idio Platform

Story operates on the idea that advertising-as-interruption is over. Instead, they “connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear”. Story’s commitment to content marketing comes from its peculiar marriage of a digital skillset combined with a publishing mindset – that is to say, creating expert digital properties for [...]

Click infographic for the full results: Content Marketing is an invaluable part of any marketing strategy. Whether part of a print or digital offering, content is a conduit through which brands can: entertain fill an information gap change opinion build long-term relationship with consumers Unsurprisingly, a robust content marketing proposition is imperative if you wish [...]

Content Marketing and the Role of the Social Editor We wanted to create a forum for networking, learning and discussion around eCRM and “content marketing” (ie using content to attract, engage, and retain customers). So, I am pleased to announce that on August 10th, we will have our first Content Marketing Breakfast, for a select [...]

Content Marketing It’s definitely a topic you hear a lot about, but what does it actually mean? Years ago it consisted of custom publishing and customer magazines, but it’s taken on a whole new importance on digital channels. Content builds relationships between publisher and reader. It fills an informational or entertainment need. And as a [...]

To the naked eye, there isn’t much common ground between the concept of brand content and the ninja’s way of life. Example. While espionage, sabotage and assassination are nifty tricks in a ninja’s trade, they are not mandatory for brands. Still, it’s good to know that some guidelines that have been upheld for centuries by [...]