idio Platform

Click infographic for the full results: Content Marketing is an invaluable part of any marketing strategy. Whether part of a print or digital offering, content is a conduit through which brands can: entertain fill an information gap change opinion build long-term relationship with consumers Unsurprisingly, a robust content marketing proposition is imperative if you wish [...]

Content Marketing and the Role of the Social Editor We wanted to create a forum for networking, learning and discussion around eCRM and “content marketing” (ie using content to attract, engage, and retain customers). So, I am pleased to announce that on August 10th, we will have our first Content Marketing Breakfast, for a select [...]

Content Marketing It’s definitely a topic you hear a lot about, but what does it actually mean? Years ago it consisted of custom publishing and customer magazines, but it’s taken on a whole new importance on digital channels. Content builds relationships between publisher and reader. It fills an informational or entertainment need. And as a [...]

To the naked eye, there isn’t much common ground between the concept of brand content and the ninja’s way of life. Example. While espionage, sabotage and assassination are nifty tricks in a ninja’s trade, they are not mandatory for brands. Still, it’s good to know that some guidelines that have been upheld for centuries by [...]

Two weeks ago (wow I’ve delayed on this post…), I was invited to be part of the launch event for the commercial expansion of the Guardian’s Open Platform. The day started with a range of short talks about the various elements of the new Platform: the technical aspects, the commercial guidelines, the possible use-cases etc. It [...]