idio Platform

Jetsetter has gone from just marketing and selling trips, to adding a little something extra. Jetsetter is now doing promotional sales of Norah Jones’ “Travellin’ On” straight from their online travel magazine. This is a great example of how companies can step above and beyond their stretegy framework without compromising core brand values. The slickness of [...]

Idio’s Content Marketing breakfasts are a monthly forum for networking, learning and discussion around eCRM and “content marketing” (ie using content to attract, engage, and retain customers). ______________________________________________________________________________________________________________________________________________________ Companies are having to re-orient themselves around customers in order to build sustainable competitive advantage. Marketing is moving from being broadcast and planned, to individualised and predictive. [...]

At Idio, we’re always looking out for great examples of content marketing, and we love American Express’ Open Forum. Content Marketing to attract small business owners For those of you who aren’t aware (shame on you, it’s been around since 2007!), OPEN Forum is an online resource and social networking hub for small-business owners and [...]

So: You really dig content marketing… You understand why this year is sink or swim for brands (and agencies) that don’t do it… You have a basic idea of how to measure it… Heck, you’ve even decided on the best tech platform to use to do it. AHEM. Problem: You’re not sure where to start. [...]

Story operates on the idea that advertising-as-interruption is over. Instead, they “connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear”. Story’s commitment to content marketing comes from its peculiar marriage of a digital skillset combined with a publishing mindset – that is to say, creating expert digital properties for [...]