idio Platform

If the murmurings on the interwebs are to be believed, middle-American basket-weavers’ favourite new blogging platform – yes, Pinterest – is driving more referral traffic than Google Plus, Linkedin and Youtube combined! For those who are unfamiliar with Pinterest, it is a rapidly-growing  social network with a very simple premise: users share (or, ‘pin’) photos [...]

Every week without fail, I guarantee you’ll find brands doing something like this in your social streams: For far too long, agencies – who have secured the dubious honour of comandeering client Facebook pages – have used unimaginative weekly competitions (with uninspired prizes), to reach their engagement KPi’s for the month (i.e. get 5,000 more [...]

“Content is king” is an often heard motto in marketing, especially when dealing with it online. In particular, content marketing is using content–usually articles or blog posts–to build your brand and image online, attracting potential customers or clients. While some may not see any point in content marketing, it should factor largely into any marketing [...]

Initially formed out of the innovators within the Customer Relationship Management industry, Customer Experience Management is a discipline which attempts to manage all customer touchpoints, and move the customer from a state of satisfaction, to loyalty, and eventually to advocacy. In the last 5 years it has become an increasingly important aspect of marketing, as [...]

On Wednesday, twenty-five marketers from London’s top digital and creative agencies came to the fourth idio breakfast to hear Gianfranco Cuzziol speak on the future of CRM.