This post was sparked by the news that Conde Nast moving towards the agency space, by offering creative services for brand clients. Since everyone else is moving into their territory, I think it’s great that Conde Nast are choosing to attack rather than defend. Business model innovation is the only way those gorgeous offices have [...]
In a market where publishers are being hit hard, and advertisers are slashing budgets, one area remains strong: custom publishing. As illustrated above, the APA estimates that custom publications engage the reader for 25 minutes (as opposed to 5 seconds for online advertising, 8 seconds for outdoor advertising, 20 seconds for radio spots, and 30 [...]