idio Platform

So: You really dig content marketing… You understand why this year is sink or swim for brands (and agencies) that don’t do it… You have a basic idea of how to measure it… Heck, you’ve even decided on the best tech platform to use to do it. AHEM. Problem: You’re not sure where to start. [...]

In a market where publishers are being hit hard, and advertisers are slashing budgets, one area remains strong: custom publishing. As illustrated above, the APA estimates that custom publications engage the reader for 25 minutes (as opposed to 5 seconds for online advertising, 8 seconds for outdoor advertising, 20 seconds for radio spots, and 30 [...]