Journalism.co.uk’s fourth event news:rewired – noise to signal will be held at Thomson Reuters HQ, Canary Wharf on Friday May 26th 2011 from 10AM. The event will look at turning the noise and chaos of large datasets, social networks, and audience metrics into a clear signal for both the editorial and business side of the news [...]
on April 7th, 2010
Publishers: Structured Data and Content Management Systems
Last week, I caught the tail-end of an interesting Twitter conversation between @martinstabe, @markng, and @chrised – regarding the inability of most Content Management Systems (CMS’s) to deal with various non-standard content types. This is an issue faced by every online publisher, and is felt most by more traditional publishers who tend to a) have an old [...]
on June 11th, 2009
The goldmine of reader data
Business publications have traditionally been very good at building up quality databases about their readership. The closed circulation approach has allowed them to target content and advertising very specifically to readers. When selling additional resources (such as market reports) they have always captured extensive additional data, enabling very effective lead generation and sponsored content insertions. [...]