Client Spotlight In late 2009, we were engaged by Unilever to work with Slim.Fast as they repositioned themselves as an influential voice in the social media sphere, as part of their digital strategy for 2010. With Unilever’s digital marketing agency, TMW, taking a lead on strategy, we planned a content marketing project using idio’s platform [...]
on March 3rd, 2011
idio in the Direct Marketing Association Awards
We aren’t ones to chase awards at all. In fact, we’d much rather pursue performance than positioning, but it’s great to hear that a client project of ours won a Bronze at the last Direct Marketing Association Awards, for Best Data Strategy! We are probably a few months late in spotting this, but hey – [...]
Over at Magforum, Tony Quinn has compiled a “History of the Digital Magazine” which gives a good overview of the digital developments in the magazine industry over the last three decades. It’s certainly worth a read. Some highlights include: 1982 – Magazines start to use email and electronic mailboards 1983 – Viewdata systems deliver magazine [...]
In a market where publishers are being hit hard, and advertisers are slashing budgets, one area remains strong: custom publishing. As illustrated above, the APA estimates that custom publications engage the reader for 25 minutes (as opposed to 5 seconds for online advertising, 8 seconds for outdoor advertising, 20 seconds for radio spots, and 30 [...]
Several weeks ago, Time announced a personalized print magazine, which mixes content from several Time publications, and delivers a selection to each reader based on their preferences. It was meant to be a five edition series (now extended to six because the first issue contained errors…), and is funded by Lexus to advertise their new [...]
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