idio Platform

idio are pleased to be part of the team behind the new iAd for Guinness, reputed to be the largest campaign so far in Europe, for it’s “more life in the dark” message. TMW created the campaign as part of their ongoing digital marketing remit. Paul Cornell, marketing manager, for Guinness at Diageo GB, explains: [...]

There’s been a lot of debate on how publishers can get users to pay for content, but it’s starting to look like this might be the wrong question to ask at all! There’s ample reason to see how it’s not so much the quality or quantity of content that should have a price tag looming [...]

Image via Wikipedia We have spent the last couple of weeks playing with testing a myriad of different iPad applications – paying particular attention to those that deliver news. Some publishers seem to be viewing the iPad as a license to continue believing their old business model still works. Some are using it as a great [...]

So the iPad now exists. Superb. And as a delivery device for news and entertainment content, it looks absolutely fantastic. Of course, the normal Apple disclaimers apply… Yes, not many people will have one initially. Yes, the cost of repurposing content for this interface will not be negligible. But from the first look it seems [...]

Image via Wikipedia I’ve been purposely avoiding posting about the frequent digital-magazine-on-a-tablet demo launches that have occurred over the last few months. But now the (potentially completely unsubstantiated) hype about the supposed launch of an Apple tablet device has gone into overdrive, I though I would sum up some of the best efforts and make [...]