idio Platform

Story operates on the idea that advertising-as-interruption is over. Instead, they “connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear”. Story’s commitment to content marketing comes from its peculiar marriage of a digital skillset combined with a publishing mindset – that is to say, creating expert digital properties for [...]

It’s safe to say the competition is heating up between content creators (that is, publishers), and their former best friends, the ad agencies. Kirk Cheyfitz, the CEO of Story Worldwide, is quick to say that it is the ad agencies who will lose out because ‘creating great, engaging content is emerging as the key skill [...]

This is part of the Top Magazine iPad series We move on with the Top iPad magazine app reviews to include newer releases that, in many ways, trump bigger name apps in functionality and ingenuity. The Knot is a wedding magazine that has been very ambitious in its digital services in helping brides and families plan their [...]

Given the big news yesterday that TechCrunch has been acquired by AOL (for a reported $40 million, including earn-out), I thought it would be worth laying out some of the key lessons that this blog can teach us. Most of these are as old as media itself, but that’s the point: successful new media businesses [...]

This is part of the Top Magazine iPad series Under the same publisher as Vanity Fair and GQ, Conde Nast has also released Wired magazine as an iPad app, after much anticipation. Despite its early support for an iPad transition, even before the device was finished being made, Wired’s affiliation with third-party Adobe (which has been [...]