Content Marketing It’s definitely a topic you hear a lot about, but what does it actually mean? Years ago it consisted of custom publishing and customer magazines, but it’s taken on a whole new importance on digital channels. Content builds relationships between publisher and reader. It fills an informational or entertainment need. And as a [...]
on March 3rd, 2011
Scaling the Paywall – Thoughts from TMB’s Paywall Strategies
Last week The Media Briefing launched its first conference in London. This saw 150 senior decision-makers at publishers of all sizes take a one-day intensive to look at various topics linking the monetisation of content and communities. We were there to learn and engage, and below you will find the obligatory write-up of what was really [...]
This is part of the Top iPad Applications for News As News Corps.’s exclusive ‘iPad only’ newspaper app, The Daily is backed up by a $30 million investment. The team behind it is comprised of 100 newsroom workers, with the monumental task of churning out 100 pages worth of original content every day.
There’s been a lot of debate on how publishers can get users to pay for content, but it’s starting to look like this might be the wrong question to ask at all! There’s ample reason to see how it’s not so much the quality or quantity of content that should have a price tag looming [...]
So the detail has finally been released. Next June, The Times (of London, for our American brethren), will be going behind a paywall. It will cost £1 per day to access the main site content, or £2 per week, with print subscribers getting free access. There is loads of buzz about this today, so I [...]
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