idio Platform

If the murmurings on the interwebs are to be believed, middle-American basket-weavers’ favourite new blogging platform – yes, Pinterest – is driving more referral traffic than Google Plus, Linkedin and Youtube combined! For those who are unfamiliar with Pinterest, it is a rapidly-growing  social network with a very simple premise: users share (or, ‘pin’) photos [...]

Every brand or company prizes one thing in a customer: trust. With trust comes brand loyalty and consistent word-of-mouth marketing, but how do you build up that trust? Customer service is one way, but that’s only the beginning. Through content marketing, a brand instantly opens up more channels and new ways of sharing stories with [...]

Coca-Cola is betting everything on content marketing, which is increasingly becoming a major factor in marketing strategies for companies. And even though it is gaining traction, many companies haven’t yet realized the power of content marketing for their own business. However, with a big name like Coca-Cola starting to shift their marketing strategy toward content, [...]

John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.

“Content is king” is an often heard motto in marketing, especially when dealing with it online. In particular, content marketing is using content–usually articles or blog posts–to build your brand and image online, attracting potential customers or clients. While some may not see any point in content marketing, it should factor largely into any marketing [...]