idio Platform

Some time ago, Hubspot published a report on the state of inbound marketing that suggests companies that blog, get more consistent sales. The survey found that from the 231 marketers involved with the report, those that blog frequently were the ones who kept a more consistent hold on customer acquisition. Businesses that spend 50% or [...]

If the murmurings on the interwebs are to be believed, middle-American basket-weavers’ favourite new blogging platform – yes, Pinterest – is driving more referral traffic than Google Plus, Linkedin and Youtube combined! For those who are unfamiliar with Pinterest, it is a rapidly-growing  social network with a very simple premise: users share (or, ‘pin’) photos [...]

Every brand or company prizes one thing in a customer: trust. With trust comes brand loyalty and consistent word-of-mouth marketing, but how do you build up that trust? Customer service is one way, but that’s only the beginning. Through content marketing, a brand instantly opens up more channels and new ways of sharing stories with [...]

Coca-Cola is betting everything on content marketing, which is increasingly becoming a major factor in marketing strategies for companies. And even though it is gaining traction, many companies haven’t yet realized the power of content marketing for their own business. However, with a big name like Coca-Cola starting to shift their marketing strategy toward content, [...]

John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.