‘What is journalism?’ is probably a very elementary but necessary question to ask right now. In the olden times of pre-2000, what made it easy for people to distinguish between respected journalists and ‘filler’ journalists used to be the sheer quality of reporting they delivered; solid investigations, probing questions and impressive sources. Today, the nature [...]
Ok. Before we start, I know this a very touchy subject. I fully believe that good journalists are worth good wages. And I sympathise with all the 14,775 newspaper employees that lost their jobs in 2009, and the 1,643 already in 2010.
After using, building, and writing about digital magazines extensively, the conceptual definition of a digital magazine is less clear to me than ever. I have been pondering this issue for a couple of weeks, looking at the various forms of online publishing that call themselves “magazines” – and there is huge diversity. The one thing [...]
In an increasingly fragmented media landscape, the opportunities for brands to connect with their market are endless. The old model, where magazines, newspapers and TV channels provided a marketplace for brands to inform and persuade consumers is failing. It still has legs, because there is nothing that yet compares to the mass-market impact of buying [...]
Ok ok, not the concept, but the actual word… “monetisation”. The whole Web 2.0 movement, and now publishers, repeatedly complain about poor monetisation, or proclaim new monetisation strategies, or compare thoughts on monitising content, or how to monetise users. Let’s get things straight. All we are talking about is revenue. Plain and simple. Can you [...]